A multifaceted holding group aimed to centralize its marketing efforts. With diverse business sectors relying heavily on external agencies, there was a pressing need to optimize marketing budgets, reduce dependency, and enhance efficiency. The ambitious goal was not only to establish an in-house marketing and creative division but also to transform it into a revenue-generating entity. Achieving this required seamless setup, strategic planning, and comprehensive staff training within a tight timeframe.

The Approach

We embarked on a thorough feasibility study to understand the group's unique needs and challenges. Crafting a strategic business plan, we laid out a roadmap to establish an autonomous, self-sustaining division within eighteen months. Key actions included:

• Infrastructure Setup: Establishing a fully equipped creative studio.

• Talent Acquisition and Development: Recruiting top talent and providing intensive training to align with the group's vision.

• Operational Integration: Facilitating collaboration between the new division, existing marketing teams, and executive management.

• Market Positioning: Executing the first-year strategy and securing external accounts to position the division as a competitive industry player.

The Outcome

The results were impressive. The in-house division achieved:

• Cost Efficiency: Realized a 34% reduction in marketing communication costs through strategic insourcing.

• Increased Agility: Faster campaign turnarounds with precise alignment to marketing goals.

• Revenue Generation: Secured external clients, transforming into a profitable entity.

This initiative underscored the power of strategic planning and operational excellence in driving organizational growth and efficiency.

Key Takeaways

• Strategic Insourcing: Building in-house capabilities can significantly reduce costs and increase control.

• Talent Development: Investing in staff training fosters innovation and commitment.

• Diversified Growth: Expanding services externally can open new revenue streams.

Take The Next Step

Looking to enhance your organization's marketing effectiveness and drive growth from within? Reach out to us to explore how we can build a customized, self-sustaining solution for you.